For founders who need their growth problems solved yesterday.
We help established B2B businesses and service providers gain clarity, stand out, and scale faster with brand and marketing solutions that cut through the complexity.
Peppered Labs has revitalized brands, defined positioning, and clarified strategy for 100+ B2B businesses in tech, SaaS, construction, venture capital and beyond.
We love to solve the
toughest challenges
We've taken the best parts of the startup world - think sprint methodology and intensive focus - and applied them to branding and marketing projects delivered by a senior strategist.
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![Brand Strategy Guide for a B2B Business]()
Brand Strategy
What got your business to where you are today, will not get you where you need to be. Whether you’re looking to scale, merge, pivot, or break into new markets, we’ll define your path to building a well-oiled marketing machine and clear brand position that gets you to the next level.
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![An example of a Peppered Labs brand strategy project]()
Scale & Expand
If you have big goals for the future, we’ll get your brand ready to grow and break into new categories, markets, audiences, and beyond - all while maximizing existing assets and driving up your revenue.
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![Messaging and Positioning example for a B2B business]()
Reposition
As the market shifts and your company matures, we'll help you nimbly adjust your messaging, positioning, category, offerings, or brand equities to ensure you’re moving with the times without losing your stride.
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![An example of a Peppered Labs brand positioning project]()
Merge or Restructure
When marketing efforts don’t align with business goals, messaging can feel scattered and offers, pricing, and packaging can feel uncertain, making it hard to stand out or clearly communicate value. Peppered Labs can fix that.
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New Brand
We build new brands for startups and solopreneurs looking to hit the ground running without wasting any time, setting Founders up for future success by launching in weeks, not months, and setting a foundation that can scale.
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Rebrands
When your brand no longer reflects who you’ve become, it’s time to reconnect meaning and momentum. We’ll modernize your identity, messaging, and website to better reflect where you’re headed—keeping what works while elevating everything else to match your next stage of growth.
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![Visuals of a rebrand done by Peppered Labs]()
Refresh
We'll freshen up key elements of your company's brand, boosting its relevance and wow-factor – all without messing with the things that make you "you."
In order to solve BIG PROBLEMS, we zoom out to zoom in.
Every project starts with a 15 min. call to see if we're a good fit to work together. If we are, then we use our proven 3-step process to get your brand ready for what's next in your business.
The Salt™ is a deep-dive interview where we uncover the problem. We use our SPICE framework (Strategy, Positioning, Identity, Clarity, and Execution) to craft a custom solution. Then we deliver your project in a focused brand sprint.
Our Process Works
The proof is in the Case Studies
I’m Natalie, and I believe there is a solution waiting to be designed for any problem.
I started Peppered Labs with the goal of blending the best of my tech and agency experience to create repeatable processes that work, without the fluff.
Having helped more than 100 founders solve complex growth problems and revitalize their brands, I’ve developed a framework called SPICE that works.
If you’re a founder or leader of an established B2B business facing a growth challenge, especially in construction, engineering, manufacturing, tech, or SaaS, let’s talk for 15 minutes and see if a strategy session and custom brand blueprint would help.
